I don't know about you, but I'm old enough to remember a time when planning a trip meant a call to a travel agent. Back then, there were very few options for travel-planning that didn't involve having someone else do the bulk of the research and booking. The whole process was very hands-off as far as the traveler was concerned - it was about submitting a wish list and then not thinking about your trip again until you got a call from your travel agent telling you what your options were. The individual traveler had almost no idea what went on behind the scenes to come up with those options.
Boy, how times have changed.
Frankly, I can't imagine letting someone else plan my trips for me anymore - and that's not just because I work in the travel business now. It's just so bloody easy to research, plan, and book a trip yourself these days thanks to the internet that the idea of bringing in a middle man just seems cumbersome and unnecessary. And there are plenty of great tricks to help you independently plan your trips without spending all day on it, too.
One of my favorite tools that many airfare websites use these days is a fare watcher. The idea is that you tell the system about a particular route (or several) that you're going to be flying and it'll let you know (via email usually) when the flights on that route go down or drop below a particular price you've entered. It's brilliant, especially if you're not dead-set on a certain travel date. When I knew I had to travel to San Francisco to visit the Italian consulate, but didn't have a specific date in mind, I set my fare watchers to let me know when flights to SFO from Portland went down by $25 or more. I got a good price on a ticket, and I didn't have to set up camp in front of the computer.
I've yet to find a similar tool for tracking hotel room prices, but that still doesn't mean hunting down a good deal on a room has to become a full-time job. Many websites now will search for hotel room vacancies from several sources at once after you've put in your travel information. It's a time-saver, since you don't have to browse the offerings at every site and you only input your information once, and it also lets you compare prices between different providers to if certain sites routinely have the best prices. For that trip to San Francisco that I took, once I had my flight arranged I just plugged my trip dates into one website and was able to find a cheap hotel in San Francisco that suited my needs - without spending hours at my computer.
It would take something extraordinary for me to think of using a travel agent again for my own travel needs - and yet I know that internet travel research isn't for everyone. Some people, whether through lack of time or interest or perceived expertise, just feel more comfortable leaving the work to someone else. (In my mother's case, that often means calling me.) I do think, however, that with more and more tools making travel research online easier, it's just a matter of time before even my mom has planned her whole trip without consulting anyone.
What's your favorite online travel planning tool?